Last Assignment!

Shoe Box Dilemma

Determine:
- target market
- visual language of target market
- status symbols of target market
- what the shoe means metaphorically to the buyer
- target market's environmental awareness

Solutions
- re-purpose the shoe box
- eliminate the box
- wild ideas

Deliverables
- diorama (basically a mini theater in a box that represents the target market) in place of a mood board
- idea/concept for the shoe box problem