Employees of the Month Promote the Tap

NOTE to Bindu and Tony, please read below for my initial brain dump. :)


Vancouver on Tap

Purpose: Bottled water is terribly wasteful and bad for the environment, so Cindy wants us to think about 3 or more initiatives to push municipal tap water. :) We should aim to change the habits of people who normally drink bottled water.

Target Market: The office (Employees of the Week!)

Eugene's Concept1 - Corporate Water Lounge
- why? cause ambiance is the proverbial "secret sauce" to any great meal/drink or memorable interaction.
- basic strategy is to place tap (filtered) water in an awesome environment. Perhaps we can locate bottled water in "non-awesome" environments (beside the toilet seat, beside cafeteria garbage cans, etc). :)
- replace the typical water cooler area with something much more profound
- the new "water lounge" is an environment surrounded and inspired by water
- overall concept based around water, fluidity, purity
- Zen-like or ultra modern yet comfortable...
- incorporate the best water filters in the business with some indicator showing how
pure the water really is - clean facts are hard to deny
- incorporate beautiful water vessels for drinking
- incorporate some water concept art... will try to post some images if I get my laptop back in time


Eugene's Concept2 - Lunch and Learn
- some large companies provide simple lunches for employees once a week
- during the lunch, a speaker gives a talk about something of interest
- create something interesting and engaging
- incorporate new water cups for employees somehow
- ask Chris Jordon to come in to show his photography
- show Manufacturing Landscapes
- still thinking...