Determinisms

Brain tired. The mary poppins of shoes...

Determine:
- target market
- visual language of target market
- status symbols of target market
- what the shoe means metaphorically to the buyer
- target market's environmental awareness

Target market
- mostly young women who like quirky fashion
- some young men, but it hardly seems to be a focus for the company
- irregular choice facebook fanclub has almost 900 members, mostly young caucasian, uk women. some asians.

Visual language of target market
- fashion, shoes, purses, clothing, hair
- ipod, social networking

Status symbols
- shoes, purses, clothing

What the shoe means metaphorically to the buyer
- expression
- desire to be noticed for cool things
- sticking up against regular fashion

target market's environmental awareness
- medium
- probably aware of all the major issues of the time (global warming etc)