Assignment 3 Continued: Honey Bee Candy Packaging

Target Market
- general public
- children
- anyone who is concerned about the future of bees

Visual Language
- something bee-like
- something precious
- something personal with personality

Introduction of Brand and Product Story
- Colony Collapse Disorder (CCD) is a very real and scary problem
- A world without bees is a terrible world
- without our naturally gifted pollinators, we humans would have to pollinate our flowering plants... which is done in parts of China.
- our standard of life would diminish and our environment would loose a valuable valuable link in its ecosystem
- let's save the bees!
- every bee is precious!
http://en.wikipedia.org/wiki/Colony_Collapse_Disorder
http://www.guardian.co.uk/books/2008/jul/20/scienceandnature

Can a package enhance the product experience?
- yes, it can make the issue memorable
- it can be used as a promotion and educational medium

Package Options
- benefit from a window? - not necessarily
- benefit from special paper, treatment, embossing? - not necessarily
- uniqueness is the key
- small and precious is the aim

CFIA Options
Box target size = 1.5" x 1.5" x 1.5"

Note: one side of the box is 2.25 sq inches (14.5 cm2)

Total area = 1.5" x 1.5" x 6 = 2.25 sq inches x 6 = 13.5 sq inches
Total area = 13.5 sq inches = 87.09 cm2

Reserve one square for the UPC (14.5 cm2)

Available area = 87 cm2 - 14.5cm2
= 72.49 cm2

Nutritional area = 72.49 cm2 * 15%
= 10.87 cm2

Required Nutritional area is less than the size of one side (14.5cm2).