Determinisms

Brain tired. The mary poppins of shoes...

Determine:
- target market
- visual language of target market
- status symbols of target market
- what the shoe means metaphorically to the buyer
- target market's environmental awareness

Target market
- mostly young women who like quirky fashion
- some young men, but it hardly seems to be a focus for the company
- irregular choice facebook fanclub has almost 900 members, mostly young caucasian, uk women. some asians.

Visual language of target market
- fashion, shoes, purses, clothing, hair
- ipod, social networking

Status symbols
- shoes, purses, clothing

What the shoe means metaphorically to the buyer
- expression
- desire to be noticed for cool things
- sticking up against regular fashion

target market's environmental awareness
- medium
- probably aware of all the major issues of the time (global warming etc)

Irregular Choice

When Cindy gave me the irregular choice shoe photo, I initially pictured Goth dressed teenagers. But the website shows quite a different story. The photo slideshow shows young stylish women wearing the shoes as obvious accents.

From the website:

The Story
- started by Danny Sullivan. not a formal designer but footwear runs in the family
- inspired by Japanese split-toe look
- company attempts to break with convention
- the idea is to make you look twice, with garnishing and detail that any wedding cake would be proud of
- each collection has its own references far removed from standard fashion
- designed to appeal to totally individual irregular souls

Competition (Irregular)
- photography competition
- children's "design a pair of IC competition"

Last Assignment!

Shoe Box Dilemma

Determine:
- target market
- visual language of target market
- status symbols of target market
- what the shoe means metaphorically to the buyer
- target market's environmental awareness

Solutions
- re-purpose the shoe box
- eliminate the box
- wild ideas

Deliverables
- diorama (basically a mini theater in a box that represents the target market) in place of a mood board
- idea/concept for the shoe box problem

Bee Box Prototype

Box Bee Dieline

Bee Box Sketches

Assignment 3 Continued: Honey Bee Candy Packaging

Target Market
- general public
- children
- anyone who is concerned about the future of bees

Visual Language
- something bee-like
- something precious
- something personal with personality

Introduction of Brand and Product Story
- Colony Collapse Disorder (CCD) is a very real and scary problem
- A world without bees is a terrible world
- without our naturally gifted pollinators, we humans would have to pollinate our flowering plants... which is done in parts of China.
- our standard of life would diminish and our environment would loose a valuable valuable link in its ecosystem
- let's save the bees!
- every bee is precious!
http://en.wikipedia.org/wiki/Colony_Collapse_Disorder
http://www.guardian.co.uk/books/2008/jul/20/scienceandnature

Can a package enhance the product experience?
- yes, it can make the issue memorable
- it can be used as a promotion and educational medium

Package Options
- benefit from a window? - not necessarily
- benefit from special paper, treatment, embossing? - not necessarily
- uniqueness is the key
- small and precious is the aim

CFIA Options
Box target size = 1.5" x 1.5" x 1.5"

Note: one side of the box is 2.25 sq inches (14.5 cm2)

Total area = 1.5" x 1.5" x 6 = 2.25 sq inches x 6 = 13.5 sq inches
Total area = 13.5 sq inches = 87.09 cm2

Reserve one square for the UPC (14.5 cm2)

Available area = 87 cm2 - 14.5cm2
= 72.49 cm2

Nutritional area = 72.49 cm2 * 15%
= 10.87 cm2

Required Nutritional area is less than the size of one side (14.5cm2).

Assignment 3 - video

Assignment 3 - dieline

Hmm, blogger doesn't seem to like PDFs. Here a jpg.

Assignment 3

Here are some sketches for Assignment 3's food package. Likely will be for chocolate (if I get to choose) :). I took a look at some other boxes for general ideas as well... but no images sorry. :P

Lunch and Learn Speakers

Chris Jordan photographer:
http://www.mindfully.org/Plastic/Polyethylene/PET-Plastic-Photographs1jan07.htm

Water Art

These displays are definitely going into our water lounges!!!

Wow, I want both of these things! :)





Of course, they'll use rain water and be solar/thermal powered. :)

Employees of the Month Promote the Tap

NOTE to Bindu and Tony, please read below for my initial brain dump. :)


Vancouver on Tap

Purpose: Bottled water is terribly wasteful and bad for the environment, so Cindy wants us to think about 3 or more initiatives to push municipal tap water. :) We should aim to change the habits of people who normally drink bottled water.

Target Market: The office (Employees of the Week!)

Eugene's Concept1 - Corporate Water Lounge
- why? cause ambiance is the proverbial "secret sauce" to any great meal/drink or memorable interaction.
- basic strategy is to place tap (filtered) water in an awesome environment. Perhaps we can locate bottled water in "non-awesome" environments (beside the toilet seat, beside cafeteria garbage cans, etc). :)
- replace the typical water cooler area with something much more profound
- the new "water lounge" is an environment surrounded and inspired by water
- overall concept based around water, fluidity, purity
- Zen-like or ultra modern yet comfortable...
- incorporate the best water filters in the business with some indicator showing how
pure the water really is - clean facts are hard to deny
- incorporate beautiful water vessels for drinking
- incorporate some water concept art... will try to post some images if I get my laptop back in time


Eugene's Concept2 - Lunch and Learn
- some large companies provide simple lunches for employees once a week
- during the lunch, a speaker gives a talk about something of interest
- create something interesting and engaging
- incorporate new water cups for employees somehow
- ask Chris Jordon to come in to show his photography
- show Manufacturing Landscapes
- still thinking...

Note to Bindu and Tony

Yo team, my laptop is broken right now so my posts might be a bit late (typing from my wife's PC)... hopefully I'll get it back in working order on Mon/Tues/Wed. :P They're replacing the logic board. :P Good thing it's still under warranty!

Eugene