Thursday, October 16, 2008

Banana Website Introduction

Initial Ideas:
- opening sequence like a movie
- show banana acting like a BATTERY
- Intro slick, yellow, black
- high energy music
- symbolic charging pose
- shows teen idols and teens doing active things (sports, hip hop dancing etc.
- very stylistic
- yellow, black contrast

Inspiration:
- Dior Homme
- iPod
- Mummy 2 trailer
- Nike, my better is better
- Gatorade

Possible Characters:
- ovechkin
- crosby
- kerri walsh
- nastia liukin
- usain bolt
- michael phelps
- music stars
- dance stars
- youtube goofballs





Woah, sudden thought pattern change.
Come back to slick usual Web 2.0 look a bit later.


New Thoughts - Experimental!
Consider user generated YOUTUBE content (such as the BIGGEST ONLINE DANCE COMPETITION EVERY), and pimp up the video to tie in with Banana energy. This content can be offered as opening sequences (probably have to shorten the length). Offer prizes to the teens. Allow teens to add credits to the movie so that all their friends know whos who.
Teens like watching their friends and showing off, and also hanging out with their idols (like Miley Cyrus, Adam Sandler, Chris Brown, Linsey Lohan).

The banana charging concept can be portrayed the same in a slick Web 2.0 look as well, so the idea is transferable.

BACKGROUND
AC DC a Teen Dance/Music Youtube entitiy got over 7 million his on their video “Dance Battle 2 with Miley Cyrus, Adam Sandler, Chris Brown, Linsey Lohan... etc”
It got a 5 star rating with 28516 votes. From the comments, it appears to appeal to guys and girls.

http://www.youtube.com/user/jonmchu
http://www.youtube.com/watch?v=UA7dEWKAT7Y&feature=user

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