Banana: In class brainstorming

The Players

Banana
-silly, pranks, jokes, yellow, green, brown, monkey, tropical, happy, smile shape, sad face goofy, goofy, peel, great packaging, slippery, tool, bundle, healthy, groups, breakfast, snack, cereal, taste, bruising, mushy, banana chips, pancakes, soft, yellow on outside, white on the inside, potassium, bruise easily

fast and easy source of carbohydrates needed for energy for brain and muscles, favorite among sporting people (especially pro athletes)

Apple
Red, green, yellow, religion, every day, fiber, sweet or sour, pie, goodness, education, smart, technology, gravity, science, good evil

Orange
Orange, sweet, sunny, sun, breakfast, California, Sunkist, bluejay, vitamin C, wedges, green mould

Candy
Bright, fun, cartoon, artificial colour, artificial sweeteners, too bright, chemicals, sweet, overweight, rotten teeth, cavities, cheap, easy to get, plenty of commercials, plenty of advertising, like a cheap drug, gives you quick pleasure (through sweetness), high school students are starting to sell it outside their schools

Tweens
11-12, hanna montana, olsen twins, becoming individuals, search for personal style, rejects childlike images and associations and wishes to be like a teen, money through parents, allowances, gifts, parents still hold the keys to purchasing, bridging group. Girls still like dolls, guys like gross. Examples of current products: American girl, Groovy Girls, Riot Media. Still attracted to something that at least appears authentic.
http://www.businessweek.com/innovate/content/oct2005/id20051012_606473.htm
http://pbskids.org/dontbuyit/

Teens
13-18, music, hip hop, rebellion, search for acceptance from peers, after school jobs for money, cosmogirl, girl’s-eye view, a part of the economy, big consumers of ipods, cell phones, girl made girl approved, myspace, facebook, content sharing