Ok, Kelly and I have narrowed down our main concept:
Banana is fuel for humans.
How to represent this? Literally show the banana as a battery.
How to create a multi-pronged campaign?
We need to answer some of the following questions. Feel free to comment Kelly.
1. How to represent the banana as a battery.
2. How to represent the presence of charge or lack of charge.
3. How to present charging
4. What scenarios can we create (ie. like the GameKillers dating scenarios)?
5. Can we create a consistent look a feel to the campaign?
First problem...
1. How to represent the banana as a battery.
AA batteries almost look like bananas.
Gas meters also indicate energy.
"Low battery" on camcorder displays can be useful for telling a tale.
Hold banana between fingers for charge?
Rising yellow graphic for charging?
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