yellow

yellow
Originally uploaded by eugene_huh

Test photo2

 

test photo

 

Determinisms

Brain tired. The mary poppins of shoes...

Determine:
- target market
- visual language of target market
- status symbols of target market
- what the shoe means metaphorically to the buyer
- target market's environmental awareness

Target market
- mostly young women who like quirky fashion
- some young men, but it hardly seems to be a focus for the company
- irregular choice facebook fanclub has almost 900 members, mostly young caucasian, uk women. some asians.

Visual language of target market
- fashion, shoes, purses, clothing, hair
- ipod, social networking

Status symbols
- shoes, purses, clothing

What the shoe means metaphorically to the buyer
- expression
- desire to be noticed for cool things
- sticking up against regular fashion

target market's environmental awareness
- medium
- probably aware of all the major issues of the time (global warming etc)

Irregular Choice

When Cindy gave me the irregular choice shoe photo, I initially pictured Goth dressed teenagers. But the website shows quite a different story. The photo slideshow shows young stylish women wearing the shoes as obvious accents.

From the website:

The Story
- started by Danny Sullivan. not a formal designer but footwear runs in the family
- inspired by Japanese split-toe look
- company attempts to break with convention
- the idea is to make you look twice, with garnishing and detail that any wedding cake would be proud of
- each collection has its own references far removed from standard fashion
- designed to appeal to totally individual irregular souls

Competition (Irregular)
- photography competition
- children's "design a pair of IC competition"

Last Assignment!

Shoe Box Dilemma

Determine:
- target market
- visual language of target market
- status symbols of target market
- what the shoe means metaphorically to the buyer
- target market's environmental awareness

Solutions
- re-purpose the shoe box
- eliminate the box
- wild ideas

Deliverables
- diorama (basically a mini theater in a box that represents the target market) in place of a mood board
- idea/concept for the shoe box problem

Bee Box Prototype