Sunday, September 21, 2008

WEBSITE: The World is My Canvas














My World is a Canvas
is an engaging, funny website featuring the world's greatest Position Art artist, Stavros. He's an awkward Euro-concept-artist who says silly things with even sillier facial expressions. I found it hilarious.

The website is a promotional vehicle for Nokia's N82 GPS enabled smart phone. Stavros, creates "Position Art" by holding onto his N82 while plotting routes through cities to make pictures. According to Stavros, the world is his canvas and the N82 is his brush. The N82 is a GPS smart phone with multimedia capabilities. The N82, competitor to the iPhone 3G, is likely geared towards a youngish crowd (25-40), who like gadgets, and who like to travel.

The interesting thing about the website is that it lacks any overt Nokia branding. This low key approach, typical of viral-type advertising, allows the user to "get to know" Stravros as a quirky personality and not as "Nokia-man. " The website is like a low pressure sales pitch, showing the N82 only as a tool... of Position Art. If you have an inner geek, you may get a kick out of Stavros.

From the technical side of things, the video personality looks great. The site is clean and a sense of depth is accomplished by showing Stavros in 3 different zoom positions. Other Links on the site include:

1. Link to Stavros's blog.
2. Link to creating Position Art (using your mouse cursor).
3. Link to sharing via Facebook, Stumbleupon... etc.

Say hello to Stavros.

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